13 things you require to know before you develop an app

As a developer, you’ve probably dreamed of developing a successful app for a long time. There is more to consider when it concerns app development. The app you develop may or may not be well received by users. So what can you do to ensure your app is successful and well received by users?

You may have an excellent idea for an app, but a great idea will not simply get positive responses from users. Your app idea should be unique enough to stand out from the crowd, especially when so many apps are dominating the market.

Even if you develop an app that has never been created before, there is still no guarantee that a customer will download it. Still, you don’t need to worry because there are a few techniques you can utilize to ensure that your app is successful.

Before developing an app, let’s look at some of the essential things you should consider.

1. Should you develop an app?

The advancements in the development environment that a cutting-edge mobile platform provides make headlines every year. We seem to take for granted how powerful and flexible a mobile identity platform is these days.

That being said, there are some essential questions to consider:

  • will an app bring in more revenue?
  • How can it help you achieve your long-term business goals?
  • Ask all the important questions before investing your time and resources in app development.

2. Choosing the right platform

The honest discussion about choosing the best platform for your app can be pretty confusing. However, decide on Android, iOS, React Native, or Windows and think of a holistic user interface you can deploy for your app. You can also choose between hybrid or native development, depending on your business requirements.

Choosing a suitable mobile application development is extremely important for its success. If you wish to keep up with the exponential growth of the app development market, you need to choose the best platform for your app.

If you want your app to work only on a particular operating system like iOS, Android, or the web, then you can opt for native app development.

Hybrid app

Using cross-platform web technologies like HTML5, CSS, and Javascript. Moreover, hybrid apps are easy to develop and quick to access.

A hybrid app might suit your needs if you aim for interactivity, regular usage, and offline compatibility. It offers attractive advantages over both native app and web app development.

Native app

Native apps are created specifically for a single mobile operating system. They may not work on every device. For instance, Android apps are developed using either JAVA or Kotlin. In contrast, Objective C or Swift is used to develop apps for iPhone and iPad.

This choice not only influences developers but also affects the scope and flexibility of an app. The coding required to develop a mobile app also determines the usefulness and adaptability of your app’s offering.

3. Conduct market research

Before any task, it is always advisable to conduct research and development. It is no different when developing an app. Thorough market research will assist you in gaining valuable insights into the current market and competitors.

It helps you understand various strategies and mistakes of your competitors. You can learn from these mistakes and design a better plan. Make sure to include user reviews in your research. Ask your target market what they want; evaluate the demand and make all the necessary decisions to satisfy them.

4. what are the possibilities?

Developing a state-of-the-art mobile app brings many benefits to an entrepreneur. A mobile app allows you to integrate multiple strategies to attract your customers, which ultimately leads to an increase in your revenue. Moreover, mobile apps provide better accessibility and simplicity through their user interface.

Also, mobile apps are a great tool to reduce your marketing costs. They can be used to market new products, inform about offers and invite users to increase the app activity. Apart from this, the time involved is minimal, the cost is low, and a larger audience is reached at the same time.

5. Understand your users

Developing an app without knowing your target market is like shooting in the dark. Your app won’t succeed on the user’s phone if it doesn’t solve their problem or add value. Understanding your clients’ requirements is essential as your app’s success depends solely on them.

User feedback is always helpful; take the feedback and opinions of your customers and know what they are looking for. Align your objectives with your users’ needs, and nothing will stand in the way of your app. This way, you can achieve more app installations.

6. Choose the right app development company

The idea of the app comes from you alone. You can create your app designs using various app builders such as ColdFusion Builder, Appy Pie, Apple Store Connect, or Interface Builder based on an entirely new data model.

App Builder includes an integrated mobile app development environment with low coding effort and high productivity, where you can develop apps according to the user interaction you want.

However, the execution depends on the app development company you choose. A mobile app development company is essential in making your app user-friendly, aesthetic and intuitive.

Before choosing a development company, you need to check and clarify all the essential points:

  • Review all the technologies, programming skills, and app development process.
  • Contact companies they have already worked with.
  • Read case studies to suggest the type of apps developed by the company.
  • Consider the time zone for effective communication.

Your developer must have in-depth knowledge of developing excellent app designs to provide a great user experience. Your developer should consider the usability of a relevant graphic design that fits your app.

Mobile app developers must design the app so the user can perform the intended functions without help.

7. Justify your reason for establishing an app

It seems to be the least challenging question. However, since you must inform the developers about your app, you must formulate the specific purpose first and foremost.

Defining the differences between the website and the app offers is essential. There needs to be strategic clarity about how distinctly you want to offer services through an app versus the website.

It is essential to have a clear vision for the development of an app. It also needs to align with the business goals and how the app will achieve them.

8. Create a Minimum Viable App

It is more important to test your application on target devices before you launch it. MVP is a version of your application that consists of only the most essential features.

MVP is a must because it answers many vital questions, such as.

  • What problem will your application solve?
  • What process will your users use to solve the problem?
  • What makes your app a must-have?
  • What is the most crucial feature in your app?
  • What are the must-have features in your app?
  • Which features should you prioritize?

MVPs are like beta testers, allowing you to get to the heart of your app. This way, you can understand the essence of the app in detail.

9. Performance

After creating the MVP, it’s time to measure the app’s performance. That is more crucial today than ever before. If you monitor the right metrics for your mobile app’s performance, you can eliminate any severe issues in the app. This way, you can ensure that your app runs smoothly on any mobile device.

To measure an app’s performance, you must consider many parameters, such as customer engagement KPIs, UI/UX, user growth rate, application store optimization, organic conversion rate, etc. Moreover, it would be great to consider your app’s ranking in Google Play Store or Apple App Store to track its performance over time.

10. Security measures

After tracking your app’s performance, you must decide on the security measures in case you have a mobile app requiring sensitive data from a non-technical user. That includes the information that needs to be collected and how will use it.

Mobile app security has become essential and cannot be easily neglected. Moreover, your users’ data is the most valuable asset. So, ensure you have the necessary processes to collect, process, and store the actual user data and manage any potential security risks.

11. Determine the opportunities to make money with an app

Before developing a mobile app, you need to figure out how to make money from your app. Some strategies include private advertising within your app to make money on a pay-per-click or pay-per-view basis.

It would be great to decide whether you want to charge users for downloading the application or introduce an in-app purchase strategy. At the initial stage, you can always opt for a freemium option.

Free advertising banners are pre-installed in every template, which will naturally start once the application reaches 1000 installations. You can embed your advertising code into the application and earn money through affiliate advertising.

12. Determining the cost of developing an app

Many factors contribute to identifying the cost of developing a mobile app. These factors need to be analyzed carefully before setting the budget.

Apart from the crucial element of setting up the platform mentioned earlier, it would be best if you made certain strategically aligned decisions on other sub-elements.

  • Decide whether users need to log in. Here, it would be excellent if you made an important decision about integrating the login with the social network platforms like Facebook or Twitter.
  • Specify whether users should create a personal profile within an app. In this case, users enter information into an agreement that is publicly viewable.
  • Of course, if you plan to connect an app to your website, you’ll need to create an API (application programming interface). That is the way all your friendly apps communicate with each other.
  • Setting design standards for mobile apps is as important as their utility.

Your apps can be bare-bones or stock, or you can take them further and make them look nice enough for your users to improve their UX.

They can break down these factors into different phases of mobile app development, and each comes with a cost. The following diagram shows the breakdown of app development costs in each of these phases.

mobile app development cost

Technically, app development costs are based on hourly rates. These rates differ from company to company, and geographic location also plays a crucial role in identifying the cost of developing a mobile app.

13. Marketing an app

It is equally vital to market an app to your target users. First, to get your foot in the door in the app store, and second, to convince your audience that something crucial is for them to do. Make sure to A/B test for efficient conversions.

Marketers often fall into the trap of standard techniques like SEO activities for the app market and social media marketing. Instead, it is advisable to master the art of mobile marketing hack, and doing things right for your business is advisable.


Keeping these things in mind before developing a mobile app can make your app less vulnerable. That being said, developing a mobile app is strategic rather than technical, so it needs to be rooted in the company’s values and goals.

You need a team that understands your business ecosystem. It allows you to discover the market and understand your needs, requirements, and capabilities. With our expertise in app development, we can help you create a truly bespoke strategy and unlock the full potential of mobile technology for your business. For more please visit Seobea