Today, creating a website is one of the most important first steps towards small business success It’s a necessary foundation for building an online presence and growing your business.
You can potentially learn more about someone when they visit your site, and you can turn that person into an advocate, partner, or client. If any of these events occur, then it’s a success. Now, how do we get people to visit our websites?
There are lots of different ways to drive traffic to websites. Here are some examples: search, social media marketing, email, etc.
Here are five ways you can drive traffic to your site:
1. Optimize your website for organic search
Many business relationships are forged when someone types a word or two into a search engine to locate a website. That’s an organic search at work. If you know the keywords people use to find your website now, it’s much easier to attract more traffic.
These terms might be unique to you, such as your brand name or product name. For example, they could be attributes or benefits like “all-natural,” “free delivery,” or something else that sets them apart.
You can view which terms your website visitors have searched for in Google in the past, and then use those keywords to help improve your website content. You might also want to take a look at what your competitors are saying about themselves online, on social media, or through email marketing.
“The keywords you focus on should be the regular words a person would use,” says Marketing researchers. “Think about how your customer would describe your business and what you offer in plain, simple terms. Then, make sure those words are used throughout your website.”
Google Search Console is yet another free tool you can access to see how often your web page appears in search results, what search terms drive the most traffic, and how many people visit your website when they click on your site in the search results.
If you do this, you’ll be well on your way to Search Engine Optimization (SEO) These tips can help you do your best work.
- Make your website findable. Make sure your site has thorough explanations of your offerings and their advantages so that search engines like Yahoo! and Bing can surface them for potential clients. Create a descriptive title tag for your website. This can be added to your website as you build it and provide another way for people to find your business.
- Leverage your website content. Content, blog posts, articles, audience feedback, and other types of content help improve your search rankings and bring traffic to your website.
- Optimize your visuals.
- While search engines are far better at indexing words and text than images and videos, images and videos can be helpful in boosting your Google ranking if they’re optimized for viewing on mobile phones. Make sure every image has short alt text describing the image to help the search engine understand what the image is about.
2. Greet visitors with a targeted landing page
A landing page featuring just what a visitor wants to see helps them engage with your site and, ultimately, your brand. Use audience data to tailor your site’s content so that it highlights the most important things for your visitors. It could be a special offer based on the posts someone has been reading or an update on a new feature of a product they’ve been researching.
You can create these messages as part of your ongoing marketing efforts by creating tags for your contacts. A tag is a way to identify a particular type of contact so that we can better understand their needs and preferences.
If you use a sign-up form to collect emails from people who visit a specific page, you can add a tag for that page so that when someone visits that page again later, they’re automatically added to your list of contacts. Tags help you easily create targeted emails, including automated welcome emails for new subscribers, a series of campaigns highlighting links to content on your site, and more.
3. Promote your site with digital ads
Ads for everything from online courses to glasses and much more are everywhere. Those ads are called digital or banner ads and are designed to drive traffic to websites or specific landing pages. They work because they can be put on websites or blogs that target a specific audience, like for example people who want to learn how to do their own home improvement projects.
On websites like Facebook or apps like Instagram, digital ads can be targeted to extremely specific groups, broken down by things like age, gender, interests, or education level. The data you have on the activity of visitors to your website—such as what pages or products they looked at and when—can help you easily build and manage ads to target people who are in-market for something you offer.
If you need help with things like paid advertising, where to place your ads and how long to run them for, what kind of results you can expect from a campaign, or how to improve their performance, you may want to hire a consultant or agency.
4. Drive traffic to your website with email
One tried-and-true method for generating traffic is email marketing. Emails can be a powerful way to reach out to your audience and to drive them to specific pages on your site. There are 2 main forms of email promotions.
- Email newsletters can feature useful information, like sales or events, on its homepage. They can drive people to your website to read a blog post or take advantage of an online offer. These may not bring you lots of visitors, but they can be a powerful tool for generating traffic and sales from your most loyal customers: those who already know and trust you.
- Promotional emails can highlight specific sales or events. For example, you could promote a wine tasting, a trunk show in your shop, or a new video that you’ve uploaded.
You can segment your email audience by using data to send tailored versions to the most receptive segments of your email list.
“The most important thing in email is that people want to hear from you.” According to a study by You don’t need to blast the same thing out to everyone because you have the ability to send targeted content that’s relevant to each individual. Let’s say someone recently bought shoes from you. “You can create a segment based on their purchase history and then send them email campaigns with new shoe styles.”
5. Engage your audience on social media
You may use social media sites like Facebook and Twitter to post some of the same types of content that you host for your websites, such as blog posts, photos, or promotions. Did you know that besides amplifying your message, using social media can drive website visitors? For example, if you’re running an e-commerce site, you can promote a special offer on social media and drive visitors to it.
A key is choosing the social channel that works well for your message and that you can manage effectively Depending on your business model and your audience, this will vary. For example, LinkedIn could be used for promoting a white paper or webinars to a professional audience, whereas Instagram could be used for visual content, like product images.
“You can test to see where you get the most awareness, and that will help you see where you should devote time and resources,” according to research.
When you build and maintain your website in Seobea, you can easily use that content in social posts, which you can also create and publish on the platform.
Regardless of where you post, make certain that you drive users to target pages, so there’s a clear connection between what you see in the social post and what you click on. Your homepage is designed for a broader audience, so be specific when creating your landing pages.
It’s worth the effort
Every small business owner needs to be busy, but making time for promoting their website is important. ‘You can have the best website in the world, but without driving traffic to it, no-one will know how great the website – or your company – is,’. ‘It’s an important part of growing your business and it will pay off.’