How to write meta descriptions correctly to increase and improve rankings

SEO is the best place to start if you’re looking for a way to increase traffic to Google. SEO strategies can assist your website rank higher in search engine results pages (SERPs) and drive more traffic to your website.

Meta descriptions are one of the various SEO elements you should use on your website, as they help with search engine optimization and increase click-through rates. SEO is one thing that seems daunting at first, but with a bit of practice and knowledge, it can become second nature.

These six tips for writing meta descriptions p will help you improve

Remember, these tips can also increase Google traffic and improve rankings.

So let’s get started, shall we?

Tip #1: Keep it short and straightforward

Lengthy sentences can be perplexing for your visitors. If you require a sentence with more than 20-25 words, you should split it into two parts. When writing a meta description, keep your sentences short and sweet.

The recommended length is between 120 and 156 characters, including spaces. Ideally, the description should be no longer than 155 characters. Otherwise, Google will not display your snippet in total, which will be detrimental to your search engine optimization.

Remember, you want to grab the user’s attention and get them to click on your web link, so don’t go into too much information about your product or service.

Meta summaries are not the like an entire blog post. Entice users with just a bit of information and make them want to read more. Typically, each sentence should be no longer than 15 words, as long sentences are complicated for users to read on mobile devices.

And again, split longer sentences into two or three shorter ones to make it easier for Google bots to understand what your site is about without having too many keywords in one place.

For example, if your offer is a men’s suit, you should instead say. “We provide great deals on men’s suits,” you can call it “Great Deals On Men’s Suits.”

This way, it’s SEO friendly and easy to read.

Tip #2: Focus on keywords

The search engine optimization world is full of competition, so you must target your texts to specific keywords. Use SEO-optimized title tags and meta descriptions that clearly describe the content of your pages.

How to do that? By using the right keywords.

Although search engine optimization has changed since the Panda algorithm update in 2011, Google still emphasizes keyword usage. Your meta description should add some of your target keywords to improve search engine optimization and increase traffic from Google.

Also, when choosing keywords, you should choose terms people use when searching for your product or service. Typically, these are a combination of specific words related to your industry (e.g., men’s clothing) and specific keywords related to what you offer. (e.g., men’s suits)

Also, keyword research can be tedious if you don’t know what you’re doing. Therefore, we recommend using one of the many online SEO tools available today, such as PPC HERO, which can help you develop different ideas based on SERP data.

This simple SEO tool provides a quick, free estimate of monthly search queries based on the terms you enter. Once you have a list of keywords, please choose the most relevant ones for your business or product description and use them in every sentence.

You don’t have to overdo it, though.

Remember to write naturally and use your discretion to decide if a keyword will help improve click-through rates in search results. Ensure they flow naturally and appear a few times in each sentence without overdoing it because Google is currently cracking down on keyword stuffing in SEO content.

Google is good at finding synonyms, so try to expand your word list without repeating what they already know. So try not to use too many SEO-friendly words at once because that could hurt your ranking by looking spammy.

Usually, three SEO-friendly words per sentence should be enough to get noticed, but no more than five, or it will look like spam. Your goal should be writing something people will search for or click on online.

Tip #3: Constantly make use of the energetic voice

When composing meta summaries for SEO functions, it’s important to use meaningful action words. Words like “discover,” “investigate,” and “explore” will encourage users to click on your article. On the other hand, using generic words or, worse, no words at all will not engage users as much as an active verb.

Strong verbs can boost SEO efforts by making users click on your content instead of satisfying their curiosity. The energetic voice is much more straight and makes your web content seem more reliable.

In contrast, the passive voice makes your content seem weak and unimportant.

Example: “We offered a suit” sounds like it came from a thrift store. While “We offer cheap men’s suits” sounds much better and grabs users’ attention.

What’s more, it can also sound more actionable.

Take a look at this other example. “Don’t use search engine optimization methods to fool Google into ranking your website higher.” That sounds much better. “Google doesn’t like SEO tactics designed to trick it.”

The second statement comes across as subservient and weak, while the first has a more confident tone.

In other words.

The active voice is more effective in SEO content than the passive voice. You want to sound confident when composing meta summaries for enhanced SEO initiatives.

Tip # 4: Be different (make your summaries distinct)

When writing SEO content, there is no room for repeating what another website has already said, as this can be considered spam. If your meta summary coincides with other internet sites, it tends to be detrimental to Google’s user experience.

Even if the titles on your site are different, since all descriptions are identical, it will give the impression that all pages are the same. Write them so that your article stands out from the rest of the competition while being SEO-friendly content at its best.

We recommend focusing heavily on the wording of each sentence rather than including SEO keywords and phrases. SEO content can become tedious and seem robotic if you write it a certain way. The goal should always be to figure out how to say something unique so that users click through and don’t bounce right away based on the title of an article alone.

That may require creativity, but SEO optimization comes with effort. It takes time to get noticed by your competition on the internet because Google’s algorithm has over 200 ranking factors. The point is that SEO rankings are improved by writing unique meta descriptions.

Don’t simply duplicate what everyone else is doing because your content won’t stand out from the rest in any way – which also means readers will be less inclined to click on it.

Tip #5: Be specific

You need to specify as much as possible. If your market audience is technologically savvy, you might benefit from focusing on technical topics. In this case, you could include the name of the company’s process, solutions, etc.

On the other hand, if you are addressing a general audience, you should avoid technical jargon and use everyday language. Emphasize the unique selling points of your website or product, and be specific. Remember that SEO-friendly words should be spread throughout the sentence and not grouped in one sentence.

Tip #6: Add a call to action (CTA)

Do you want users to buy your product or sign up for a newsletter?

If so, ensure it’s pointed out to them in the meta description. Include the page’s main benefit or call to action in your description. After all, visitors will see this when deciding whether to click on your site from the search results page. A call to action will help convince visitors to click through since everything else has already been done at this point from SEO efforts to writing compelling descriptions. Your goal is to drive visitors to the calls to action included in the article’s main text.


We hope this has been an informative read on the secrets of writing great content.

In summary, there are some key takeaways:

  • Keep your posts short and sweet
  • Don’t lose sight of keywords
  • Use the active voice when possible.
  • Stand out from the group by making your descriptions unique so readers are enticed to click.
  • Add a CTA to get your readers to click through.

If you follow these tips, you’ll become an SEO masterpiece in no time. This way, you can ensure that your meta descriptions help improve your SEO and increase traffic to Google.

Did you like this article? For additional information, please go to the Seobea UK site.