< Home - Pay Per Click (PPC) Marketing >

Pay Per Click (PPC) Marketing

The wave of digital marketing is changing, and many businesses are looking for fast and effective ways to position their brand in front of high converting customers. Increase your search engine visibility and get immediate results with SEO Bea’s PPC management services.

Make the Right Decisions for Your Brand With PPC Advertising

Today, the digital landscape continues to grow, and the number of websites is increasing rapidly. From small businesses and franchises to e-commerce companies and entrepreneurs, almost everyone is on the internet to advertise and use all possible conversion channels. However, the increase in marketing opportunities also brings more significant challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses are still blind to their target audience. As a result, marketers

struggle, and their internet marketing efforts are making little headway.

The main challenges facing online companies:

Even social media marketing (SMM) has become a significant obstacle for many businesses. Previously, social media platforms allowed businesses to reach millions of potential customers worldwide for free. Over time, social media giants have begun implementing advertising regulations that force advertisers to pay more to get their content out to their ideal customers. This is problematic because not all marketers can and the resources to launch and sustain large-scale social media campaigns.

Along with website development and social media marketing, search engine optimization (SEO) is one of the most critical aspects of gaining better brand exposure. However, the problem with SEO and other online marketing strategies requires time, effort, and relatively significant capital investment before you can see results.

If you seek an immediate boost to your campaign and a quick return on investment (ROI), pay-per-click advertising is cost-effective. Take complete control of your paid search advertising and marketing efforts and achieve positive business results with targeted PPC services.

SEO vs. PPC: Which is the Right Strategy for Your Brand?

It is vital to understand your target audience and analyze their online activity to determine whether pay-per-click, organic search or a combination of these digital marketing strategies is the best approach for your business.

Search Engine Optimization

Search engine optimization (SEO) effectively increases your organic traffic, builds brand awareness, establishes online credibility, and gains customer trust. However, many search engine optimization companies will tell you that it takes at least four to six months to start seeing the results of an SEO campaign. A study by Ahrefs also found that only 5.7% of web pages ranked in the top ten organic search results for a particular keyword within a year of publication. Even these top-performing pages took two to six months to rank in the top ten.

SEO takes time, so many marketers who rely heavily on organic search fail to achieve their marketing goals on time. If you’re looking for an online marketing method that offers complete control, flexibility, and instant results, then pay-per-click marketing is ideal.

Pay Per click

Over the years, pay-per-click advertising has proven to be one of the most effective and cost-efficient online marketing strategies. Pay-per-click advertising allows businesses to take control of their advertising spending and get their branded products in front of the right people in the right place at the right time.

Pay-per-click marketing gives you laser-targeted visibility, speeding up the customer journey to purchase and increasing your conversion rates.

In an ideal world, a combination of Search Engine Optimization and Pay Per Click strategies is the most effective way to achieve targeted results. Integrated SEO and online advertising campaigns offer maximum visibility, generate relevant traffic and provide long-term benefits; however, if you have a brief window to promote your branded product and impact your niche, pay-per-click marketing maybe your best option.

Leverage PPC Marketing and Take Advantage of Consumer Search Opportunities

SEO Bea’s is a trusted leader in pay-per-click internet marketing. Our pay-per-click advertising agency works with various industry players and marketing professionals to increase their leads, improve their brand awareness and achieve their goals.

Over the years, our pay-per-click marketing company has mastered PPC, how it works effectively for different stakeholders, and what it takes to ensure success online. If you are still unsure whether pay per click is the suitable advertising model for your organization, our PPC management company is here to help.

Find out what PPC is and explore the many ways pay-per-click advertising can take your business to new heights. Start your pay-per-click campaign today with the help of SEO Bea’s pay-per-click Internet marketing experts.

< Grow Your Business With Optimized Paid Search Campaigns >

What Is Pay Per Click and How Does It Work?

A report by Hanapin Marketing shows that 79% of marketers believe that paid search marketing is suitable for their business. As a result, some 62% of the industry said they would continue to increase their PPC advertising budgets in the coming years to attract new clients seeking their services.

Pay-per-click has become one of the most widely used marketing frameworks for generating more significant ROI. According to Social Media today, greater than 7 million advertisers invested $10.01 billion in pay-per-click advertising in 2017 alone. But what is pay-per-click, and how can it accelerate your digital marketing efforts?

Learn all about PPC marketing and how our pay-per-click marketing agency can help you succeed. SEO Bea’s PPC experts explain what paid search is and how it works to guide you through the fundamentals of PPC management. By understanding the pay-per-click process, you have a better chance of launching profitable campaigns.

What is PPC?

Pay-per-click marketing is a paid search model used to build brand awareness, promote products and gain instant purchases from specific audience groups. Marketers only pay each time a user clicks on a PPC ad, hence the term pay-per-click.

When people hear or talk about pay-per-click, they usually think of Google’s PPC. But pay-per-click is not limited to Google’s Search Engine Results Pages (SERPs) and the Google Display Network. Social media websites like Facebook, YouTube, Pinterest, and LinkedIn also use a pay-per-click model.

PPC allows marketers to strategically place advertisements on various online marketing platforms to make their services and products highly visible to their target market. This means that the ads you see online are pay-per-click ads.

What Are the Different Types of PPC Ads?

Now that you understand what paid search is, the next step is to understand the different PPC campaigns that can help you build your online presence and promote your services to the right audience. Our pay-per-click advertising agency works closely with your team to identify the right PPC ads you can use to fill your sales funnel.

There are different types of pay-per-click advertising, depending on your objectives.

Search Ads

Search advertising is among the most common forms of paid search marketing. Our pay-per-click advertising agency recommends search advertising to businesses looking to generate solid, quality leads from new customers. Search ads appear to potential customers already searching online for products in your industry or brand. These pay-per-click ads are suitable for short sales cycles or one-off promotions.

Display Ads

Display advertising is effective in reaching over 90% of online users. Display ads appear on Google’s partner websites and target people who have visited industry-related websites. Display ads make maximum use of photos and text to capture the attention of online users and persuade them to act. Our pay-per-click advertising agency recommends display ads to companies with long sales cycles and niche or luxury customers.

Social Ads

Paid advertising and marketing on social media is the fastest-growing segment of pay-per-click advertising services. Social media advertising is suitable for brands with an active social media presence and highly targeted customers. Social advertisements appear on social media platforms such as Facebook, Twitter, and LinkedIn. They are programmed to reach potential customers based on their hobbies, networks, and interests, among other factors.

Remarketing Ads

Remarketing is among the best ways to reach high converting customers and double your revenue. Remarketing ads remind people who have already visited your website to return and force them to convert. Unlike search advertising, remarketing advertising is relatively inexpensive because there is less competition and a highly targeted customer base. Our PPC marketing company uses innovative ad formats and extensions to make your PPC campaigns produce significant results.

Google Shopping Ads

Google Shopping Advertisements are suitable for sites with a large number of products. These PPC ads appear on a carousel above or next to Google’s main search results, allowing potential customers to view products and prices on Google SERPs before they even click through to someone’s website. This means a greater chance of conversion for every click you pay for, assuming your target customer has explored all the product offers on Google Shopping Ads. Our PPC agency recommends Google Shopping to e-commerce businesses looking to reach customers with a clear intent to buy.

In-stream Ads

Recently, Facebook launched in-stream advertising, allowing businesses to place ads at the best times and natural breaks in video content. Streaming ads are also known as YouTube ads. These are paid advertisements in YouTube search results, YouTube videos, and videos from display network partners. YouTube ads present your brand uniquely and memorably.

Gmail Sponsored Promotions (GSP)

Our PPC company configures your GSP to maximize its targeting capabilities and generate quality clicks. Gmail Sponsored Promotions effectively generate direct response leads, and GSP permits you to reach interested prospects directly in your inbox. Unlike YouTube ads, GSP offers a click-to-call feature that allows prospects to call you directly and convert at any point in your sales funnel.

Local Services Ads

Advertising for local services uses a pay-per-lead model. You don’t have to pay for clicks that don’t turn into leads. Local service advertising is only available for a few markets, including HVAC companies, electricians, plumbers, and locksmiths. Our PPC company works with local service providers to make their business visible to their target demographic.

How Does PPC Marketing Work?

PPC advertising is a keyword-based marketing strategy. The more marketing experts compete for the same keyword, the higher the price of the keyword. Pay-per-click campaign management services like Adwords assign a value to different search terms and phrases depending on the volume, difficulty, and level of competition.

Marketing platforms, such as Google Home have limited slots for pay-per-click advertising. Therefore, you must fight to get your place on PPC sites. Advertisers cannot simply pay more money to increase the prominence of their Google PPC ads.

Google’s pay-per-click ads and other PPC ads go through an ad auction. This is an automated process used by search engines to determine the relevance and effectiveness of the ads that appear in their SERPs. You need to ensure that your Google Pay Per Click ads have a good quality score to improve your ad position and reduce your cost per click (CPC).

Your pay-per-click ads must be relevant to your target demographic, include valuable keywords, achieve high click-through rates, and drive potential customers to SEO-optimized landing pages to achieve a good quality score.

Don’t have time to conduct a PPC audit and launch your pay-per-click campaign? Outsource your PPC services to our pay-per-click management company and let us do the technical work for you.

We Help You Improve Your Quality Score and Generate More Online Revenue

At SEO Bea’s, we define your search engine marketing (SEM) goals, determine your PPC campaign parameters, set up your pay-per-click campaign structure, bring new visitors to your website and reduce your PPC overhead.

Our pay-per-click advertising agency helps you master the technical aspects of PPC and integrate them effectively with your SEO and online marketing campaigns. Work with our pay-per-click management agency and reap the benefits of cost-effective PPC advertising services.

< Boost Your Brand Recognition and Scale Up Quickly >

Why PPC Marketing Works For Your Business

Pay-per-click advertising is a powerful digital marketing strategy that can increase your conversion rates and maximize your return on investment. Data-driven PPC management services create valuable opportunities to connect your brand with your customers and increase your profitability.

Here are the key benefits of investing in PPC advertising services:

Low Barrier to Entry

Paid Search Marketing offers a step-by-step overview to assist marketers, and beginners get started with ad creation. Even if you’re a decade behind your competitors in terms of getting pay-per-click services, with the help of our trusted PPC management company, you can be up and running with your campaign in no time.

Improved Brand Visibility

Investing in campaign management services is a sure way to get your products and services seen where your target customers spend their time. PPC advertising captures the awareness stage of your marketing funnel, bringing your brand to the attention of more potential and high-converting customers.

Granular Targeting

Provide targeted information to your ideal customer based on their search behavior, online activity, and preferred platforms. Pay-per-click services prioritize the most relevant audiences when they are likely to make a purchase decision. In addition, PPC allows you to connect with specific customers based on gender, age range, location, and other demographics.

Fast Results

Among the most significant advantages of pay-per-click advertising services is that you can see results immediately when the campaign is launched. Once our pay-per-click advertising agency has set up your PPC campaign, you can see results overnight. However, remember that the first three months are usually a testing period. This means that to achieve more favorable results, you need to gain valuable data and continually boost the overall performance of your campaign.

Quick Experimentation

PPC advertising specialists create different versions of your PPC ads to check which campaign to run and optimize them to generate the highest possible conversion rates.

One-time Campaign Promotions

Don’t have the budget for ongoing digital marketing efforts? Pay-per-click (PPC) advertising is a cost-effective method to introduce your new products and services to the online marketplace and separate PPC campaigns in order of priority. Pay-per-click services allow you to launch one-off promotions and run short sales cycles.

Immediate and Consistent Traffic

PPC management works effectively with SEO by increasing brand exposure and driving targeted traffic to your website. PPC is the fastest way to launch paid search campaigns, boost marketing efforts and get clicks and instant traffic from interested customers.

Expansive Traction Channels

Various online platforms utilize a pay-per-search advertising model to tap into a massive network of consumers. With pay-per-click advertising services, you can now use various marketing channels to promote your brand and reach many people on the Internet.

Trackable Data

The PPC advertising service provides measurable and auditable data, taking the guesswork from campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics such as views, clicks, and conversions, giving you a clear picture of your pay-per-click campaign performance.

Total Customization

Beat the competition and resonate with your target audience with highly relevant, personalized Google Pay Per Click campaigns. PPC provides you access to a wealth of marketing data to optimize the performance of your ads. Choose all aspects of your pay-per-click campaign, from keywords, audience targeting, location, and even the specific postcode in which you want your ad to run.

Ready to launch your pay-per-click search engine marketing campaign? Learn the basics of search engine marketing and how you can use our SEM agency’s expertise to increase your competitive advantage.

< Reach Your Target Customers and Pay Only Per Action >

What is Search Engine Marketing?

Search Engine Marketing PPC is a digital marketing strategy used to increase the visibility of brands in SERPs such as Bing, Yahoo, and Google for niche keywords. It aims to increase traffic through optimized advertising and bring more conversions to the advertising site.

Previously, SEM referred to search engine optimization and paid search marketing. Today, SEM refers exclusively to paid search engine advertising, and SEM is also known as pay-per-click or paid search.

As more and more consumers shop online, search engine marketing (SEM) has become essential for digital marketing. SEM allows advertisers to pay only for impressions generated by visitors. Each visitor progressively improves your organic search ranking, making it one of the fastest ways to generate traffic and conversions.

How Does SEM Work?

Search engines utilize algorithms to deliver the most relevant search results based on users’ online information, including their location and web activity. Sponsored ads either appear at the top of the SERPs or next to the first search result.

Keywords are the basis of PPC search engine marketing. To reach the right audience, you need to identify the brand-related keywords that potential customers are likely to utilize when searching for your services and products online.

SEM takes your keyword management to the next level, and it allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC company uses various SEM platforms such as Google AdWords, Bing Ads, and Yahoo Search Ads to display your ads at the top of the SERPs and connect your brand with high intent searchers on the web.

As a reputable pay-per-click advertising company, we invest in advanced keyword research tools to gather valuable information on keyword search volume and competition. Once we have identified your target search terms, we determine which negative keywords or irrelevant phrases should be excluded from your keyword list.

PPC search engine marketing allows you to run ads more frequently and lower costs. Our PPC experts build your account and create compelling ad copy to ensure you win the ad bid. By optimizing your campaigns and improving your quality score, you can learn more about your audience and competitors and develop competitive pay-per-click campaigns that deliver results.

Please give your website the attention it deserves. Choose our SEM agency and let us help you succeed in PPC search engine marketing.

Why is SEM Important in Digital Marketing?

Search engine marketing (SEM) includes a variety of paid advertising techniques that you can use to boost the visibility of your website and make your brand stand out from the fierce competition on the internet. The more your product appears in search engines, the higher the visibility and engagement it generates.

PPC search engine marketing enables you to:

Create effective SEM campaigns with the help of our SEM agency. As well as showing you what paid search is all about, our PPC marketing agency keeps abreast of the latest online developments and industry trends to boost your paid search campaigns and guide you to success.

< Create Compelling Ads That Generate Quantifiable Returns >

PPC Marketing Services

Keyword Research & Analysis

Our PPC advertising agency uses various tools to understand your customers’ search behavior and predict the keywords they are likely to enter into the search box. We recognize your target keywords and rank them based on industry relevance, search volume, and competition. Expect our paid search experts to continually refine your keyword list to capture your target audience’s interest and search intent.

Landing Page Conversion Optimization

Increase the quantity and quality of your leads with the help of our pay-per-click marketing company. Our PPC agency combines SEO and PPC best practice to drive online users to take the action they want. We create compelling headlines, use powerful keywords, produce engaging content and place clear calls to action (CTAs) on your landing pages.

PPC Management

Work with our pay-per-click management company to generate direct, qualified traffic to your landing pages without the stress and hassle. Our pay-per-click management company covers everything from keyword research and analysis, channel strategy, and pay-per-click campaign launch to pay-per-click ad tracking and A/B testing. Choose our PPC company and get a conversion-driven campaign that fits your budget.

Paid Search Advertising

Use the services of our paid search agency to position your brand at the top of search results. SEO Bea’s paid search specialists optimize your ad targeting strategy, identify high-value keywords, develop a PPC bidding strategy and track your return on investment. These practices allow our PPC marketing company to increase your quality score, click-through rate, and impression share.

Ads A/B Split Testing

Our pay-per-click management agency sets up campaign comparisons to test the effectiveness of your ads. We create variants of your page elements such as layouts, images, headlines, and CTAs to determine which version of your pay-per-click ad will produce the best results. The split testing results guide our PPC agency to optimize your next paid search campaign and improve your overall PPC performance.

Conversion Rate Optimization (CRO)

Capture your target customers at the right time and on the right platform and move them down the sales funnel. Our PPC agency writes compelling PPC ads, tests your landing page design, and develops user-friendly lead capture forms to enhance your quality score and conversion rates. Call our paid search agency today and help us increase your profits without increasing your advertising spend.

Bing & Google Ads Management

Engage with your ideal customers through search engines to gain more online traffic and revenue. SEO Bea’s PPC experts conduct in-depth PPC audits to ensure that your products and services reach your target audience. We optimize your PPC ads for each platform, improve your SEM targeting and use website link extensions to achieve higher engagement rates.

Social Media Advertising

Invest in pay-per-click advertising services to increase brand awareness, reduce marketing costs and stay in touch with your potential customers. About 54% of online users use social media sites to search for products. Our pay-per-click experts identify your target audience, analyze their social media behavior, and use images, video, and text to increase your customer reach and brand engagement.

Nextdoor Advertising

Our pay-per-click (PPC) management company uses Nextdoor advertising to connect your brand with local customers and increase conversion rates in your sales funnel. We declare and manage your Nextdoor business page, design professional ads for your customers and create a dedicated landing page for web traffic from Nextdoor. Our pay-per-click experts also have an analytics and measurement system to track your metrics and improve your campaign results.

Remarketing Campaigns

Target specific visitor groups for more profitable results with remarketing. Our pay-per-click management agency identifies your best-performing campaigns, creates remarketing ads for high-value customers, and taps into website visitors who have already expressed an interest in purchasing. We cap the optimal frequency of your remarketing projects to limit the variety of times your PPC (pay-per-click) ads appear to the same person and decrease your marketing spend.

YouTube Ads

Create memorable YouTube ads and interact with potential customers with a more targeted approach to YouTube video marketing. We create YouTube ads that tell your unique story and resonate with your target audience. Our PPC management company explores advanced YouTube targeting options, sets up video remarketing campaigns, and adds an element of surprise to your in-stream ads.

Partner with a pay per click management agency that delivers notable results.

< Leverage Our Technical Expertise to Grow Your Client Base >

Why SEO Bea’s PPC Services Are Better Than the Rest

SEO Bea’s is a recognized pay-per-click company committed to your success. We bring years of industry expertise and experience to every pay-per-click campaign we handle. From PPC audits to account setup, ad management, and campaign tracking, trust us to be 101% dedicated to improving your online performance.

Here’s what you can expect when you use our pay per click marketing agency:

Comprehensive PPC Audit

Our PPC advertising agency ensures that all aspects of your PPC campaign align with your objectives and comply with industry regulations. Our PPC experts assess your key performance indicators (KPIs), account structure, remarketing techniques, and analytics. We conduct in-depth PPC audits to identify potential campaign issues and adjust your strategy to make your campaigns more effective.

Detailed Reporting

As a specialist pay-per-click marketing company, we keep you up to date with your online campaigns and marketing activities. We provide bespoke campaign reports covering Google Analytics results, keyword rankings, and overall campaign performance. Our paid search management agency also gives you access to our client dashboard to monitor your campaigns in real-time.

Customer-Focused PPC Company

Our PPC advertising agency believes in owning the voice of the customer, and we work hard to demonstrate this. We identify your marketing objectives and existing campaign performance during the initial consultation to provide data-driven advice. We hold monthly meetings with your project manager and keep the phone open to discuss your PPC campaign strategy at your convenience.

Multi-Location PPC

Does your company serve multiple locations and different customer segments? Our PPC management company has developed a multi-location PPC structure to maximize your advertising spend and deliver bespoke PPC advertising to your target demographic. We organize your PPC campaigns by ad group and website, localize your call extensions and website links, and create custom ad copy.

Dedicated Pay Per Click Specialists

At SEO Bea, we make the complex and overwhelming technical process of search engine marketing as simple as possible for you. Our pay-per-click advertising company becomes your outsourced online marketing department. Once you sign up with our PPC company, we provide you with a single point of contact to manage your PPC campaigns and resolve your issues.

< Reach Your Target Market With PPC Ads That Convert >

Why Pay Per Click Advertising is a Great Investment

The study shows that 50% of consumers who arrive at a retailer’s website through a pay-per-click ad are more likely to convert their purchase than those who arrive through an organic link. Over 75% of respondents believe that pay-per-click advertising makes it easier to find the information they need.

Don’t get left behind by the digital marketing competition. Without a solid paid search marketing strategy, you miss out on conversion opportunities and instant visibility on digital marketing platforms. Here are some more reasons why working with our paid search agency is beneficial to your success.

The top three posts on SERPs get 46 percent of clicks (WordStream)
Google gets more than 167 billion monthly searches (Search Engine Land)
PPC does not require constant maintenance and attention
Paid search allows better tracking
PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
SEM allows you to target local communities online

There are approximately 2.05 billion online shoppers globally, and this number is still growing. With more and more digital marketing platforms and e-commerce channels emerging every year, using PPC services is among the best decisions to keep your business afloat and outpace your competitors.

Does your company have a pay-per-click marketing strategy? Our PPC advertising agency is here to guide you in making the right advertising decisions for your brand. We combine your vision with our expertise in paid search marketing to increase your sales opportunities and generate fast marketing results.

Don’t wait until you’ve lost your customers to your competitors. Now is the perfect time to work with our consumer advertising campaign company to get leads and conversions. Contact our pay-per-click advertising company today to get a free quote for your project.

< Some FAQs >

Pay Per Click FAQs

What Is PPC?

PPC means pay-per-click. It is a digital marketing strategy that buys web traffic for your website. Every time a user clicks on your ad, you, as the advertiser, pay a small fee. Search engine advertising (SEA) is the most popular form of pay-per-click. However, many other platforms, such as the social media giant Facebook, now offer a PPC advertising model. You can promote your business on search results, websites, and social media platforms. PPC advertising can include text, images, and video.

Will My Target Market Click On My Online PPC Ads?

Advertisements that appear in search results are targeted to a specific audience and often receive nearly half of the clicks on the page. Users who click on paid advertisements are usually ready to decide and are more likely to buy a service or product than organic visitors. With PPC advertising, your ads are targeted to online users searching for your type of business, which can significantly impact your bottom line.

How Much Does A PPC Campign Cost?

The cost of running a PPC (pay-per-click) campaign varies. The different cost factors include the type of industry you are in, the type of business, and your business’s size. These will affect the pricing of your PPC campaign. Pricing will also be influenced by the type of strategy you deploy. However, for a small to medium-sized business, expect to spend up to $5000 per month. This price includes your advertising cost and the professional services of the PPC agency you choose.

How Do I Budget For My PPC Campaigns?

Your PPC cost should be calculated based on your bid, your targeting, and the quality of your ad. Your bid is the quantity you are willing to spend to get a user to click on your ad.

You enter your bid into the ad auction, and the highest bid wins. You can therefore pay less than your bid amount, but never more. Targeting factors include all aspects of your targeting, from your keyword rankings to your audience’s demographics.

The more competitive you want your target to be, the higher the cost. For example, bidding on a highly competitive keyword is more expensive because of the higher cost per click (CPC). Google also monitors the quality of your advertisements. If your ads are high quality, you can often keep your costs low, as Google will rank your ads ahead of your competitors whose quality is lower. Understanding and taking all these factors into account determines your PPC budget.

Why Should I Advertise With PPC Ads?

PPC is a flexible method of online advertising that allows you to create a budget and make adjustments if necessary. Most importantly, you can directly target your ideal audience, which is impossible with traditional advertising or digital marketing campaigns. The information gathered from the data tracked by your PPC campaign is invaluable as it gives you a better understanding of your customers’ actions. Your paid advertising campaigns appear at the top of all organic results in search results, allowing you to outperform your competitors and support your SEO efforts immediately.