SEO Bea

Google Ads

SEO vs. PPC: Is it possible for various techniques to complement each other effectively? Which option is superior?

Invest in driving results or build incrementally and organically? That is a question marketers often ask themselves. After all, both options are effective. The competition between SEO and PPC leads to many interesting debates, but it’s important to say that you don’t have to choose sides. Many marketing teams combine these two strategies and often […]

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Pay-per-click marketing

How to establish a pay-per-click project?

With traditional advertising, you pay to offer or put up an ad. However, with pay-per-click advertising and marketing, you pay when someone clicks your ad. Pay-per-click advertising and marketing are best known from search engines such as Google and Microsoft Advertising; other PPC advertising and marketing options include social media systems such as LinkedIn. ‘PPC

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