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SEO vs. PPC: Is it possible for various techniques to complement each other effectively? Which option is superior?

Invest in driving results or build incrementally and organically? That is a question marketers often ask themselves. After all, both options are effective. The competition between SEO and PPC leads to many interesting debates, but it’s important to say that you don’t have to choose sides. Many marketing teams combine these two strategies and often […]

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research keywords for SEO

How do you research keywords for SEO strategy?

While Google is constantly rolling out various algorithm updates to keep us on our toes, one thing has remained relatively constant for inbound marketers seeking to optimize their websites for search; one thing is relatively constant: keyword research. This article will define keyword research, its essentials, and how to research SEO and keyword selection. What

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What you need to know about voice search and voice inquiry?

Voice search has become a huge fad in recent years. If you have not come across it yet, you need to note it now, most definitely. Voice search is ending up being a lot more typical each day. Google forecasts that 50% of searches will be done via voice by 2020. Google recently announced that it would start turning out

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11 Ways to Optimize Images for SEO

Do you want to improve your site’s search engine ranking? If your images aren’t optimized properly, you may miss out on traffic, user engagements, and sales. Google considers more than 200 elements when ranking websites for a particular search term. However, an optimized picture won’t necessarily boost your site’s chances of appearing first in search results; it

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The 12 best SEO tools that will help you rank higher and grow your traffic

It feels like everyone and their pet is creating content at the moment. It’s getting harder and harder to get that coveted first place on the Google page. Search engine algorithms are also getting smarter every year – keyword stuffing is no longer enough. If you have some SEO tactics up your sleeve, it can be easier to rank well and

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