While Google is constantly rolling out various algorithm updates to keep us on our toes, one thing has remained relatively constant for inbound marketers seeking to optimize their websites for search; one thing is relatively constant: keyword research. This article will define keyword research, its essentials, and how to research SEO and keyword selection. What […]
We’ll talk about 10 SEO best practices for your small business websites. So it’s easy to fall victim to these fads or trends regarding improving your Search Engine Optimization (SEO), but be mindful of that because while a quick fix can be delicious and appealing, it can hurt your Search Engine Optimization in the end.
What is PPC marketing (pay-per-click)? You know those sponsored ads you frequently see at the top of Google’s search results page? That’s pay-per-click marketing (specifically Google Ads PPC, which we’ll discuss below). Pay-per-click marketing uses search engine advertising to generate clicks to your website rather than “earning” those clicks organically. Here’s how it works Whenever
It feels like everyone and their pet is creating content at the moment. It’s getting harder and harder to get that coveted first place on the Google page. Search engine algorithms are also getting smarter every year – keyword stuffing is no longer enough. If you have some SEO tactics up your sleeve, it can be easier to rank well and
Incorporate keywords into your content and optimize your content for each device to drive more traffic and generate more sales. Millions of people search the web every day looking for the products and services they want. And most people don’t click past the first page when searching for something online. If you’re a small business