What is pay-per-click marketing? With typical marketing, you pay to present or place an advertisement. Nevertheless, with pay-per-click advertising, you pay when someone clicks your ad. PPC advertising and marketing is best known from search engines such as Google and Microsoft Advertising; various other alternatives for PPC advertising and marketing include social network systems such […]
Digital marketing is a huge umbrella term. It includes everything from content creation to paid ads, and each tactic has its pros and cons to consider. Should break down our marketing strategy into a carefully crafted selection of more minor tactics, both paid and unpaid. Today, we’re talking specifically about PPC or pay-per-click advertising benefits.